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Pricing

Should on-boarding have a price tag?

Should on-boarding have a price tag?

It is an accepted fact in SaaS that on-boarding is pivotal to successful scale. However one of the things yet to be clearly defined is whether the on-boarding process should be charged for or not, and it is a common question I get asked.

Putting a price on it...

Putting a price on it...

When it comes to establishing pricing for your SaaS product, there are many different examples of pricing models in market and a overload of online recommendations and complex calculations. Pricing quickly becomes a much bigger task than expected and can often result in a pricing decision that can have a negative result on your target market.