First Follower: A Movement in under 3 minutes
If you haven't seen the video 'First Follower: Leadership Lessons from Dancing Guy' by Derek Sivers yet, then it is a must see for anyone looking to start a movement and gain momentum for their startup. If you have seen it - watch it again.
This one video (narrated by Derek Sivers) manages to encapsulate just how important your first followers are to developing momentum. And it does it in under 3 minutes.
Derek hits the nail on the head here:
"It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire."
It's a simple lesson, and one that many forget. Look after those first followers.