MVP - a term the startup worlds knows and loves. The popularisation of the 'lean startup methodology' over 10 years ago has seen a dramatic shift in product developments focus on market validation and customer feedback loops.
While there are hundreds (if not thousands) of blogs online talking about scaling SaaS businesses through digital marketing and growth hacking, there is a serious lack of 'how-to's' when it comes to learning how to scale a SaaS business through a channel partner model.
There are plenty of fantastic blogs out there that talk about Customer Success (Lincoln Murphy being an example of one of the leaders in market), but no matter how many blogs you read Customer Success is a such a quickly growing market that new tips and tricks are surfaced daily.
The recent presentation by Lew Cirne at the SaaStr Annual Conference ("New Relic: Scaling Even Faster the Second Time") provided some highly valuable nuggets of information for startups looking for insights into achieving exponential scale
We've all heard of that fantastic SaaS business that has the coolest office, the funkiest swag, and the best staff benefits that everyone dreams of working for. But how do you make your SaaS business that desirable?
Equity crowdfunding platforms are really taking off globally, and a common question I hear from SaaS companies is "Does it actually work for SaaS?" In my opinion that is completely the wrong question to be asking. The right question should be "Would my particular business benefit from equity crowdfunding?'
According to SaaS markets expert Tomasz Tunguz, 2016 will be the year that investors crack down on unit economics when reviewing potential investments. His article 'The Metric That Matters For Startups In 2016' correlates this new investor focus with the increasing cost of startup capital in the SaaS market.