In the world of SaaS startups, valuations are a tough nut to crack. The myriad conversations I have had with new startups over the years almost always end up with me crushing their dreams of a great idea with a really high price sticker.
I read a very interesting article this morning - 'Stop waiting for rockstar sales people; embrace the ‘average’ sales rep' which focuses on how a SaaS startup needs to be able to thrive and grow with an 'average' sales team.
MVP - a term the startup worlds knows and loves. The popularisation of the 'lean startup methodology' over 10 years ago has seen a dramatic shift in product developments focus on market validation and customer feedback loops.
When it comes to establishing pricing for your SaaS product, there are many different examples of pricing models in market and a overload of online recommendations and complex calculations. Pricing quickly becomes a much bigger task than expected and can often result in a pricing decision that can have a negative result on your target market.